Clik here to view.
Budweiser Extends Sports Sponsorship with M2M
I was recently asked by Mobile Marketer to provide commentary on Budweiser extending sports sponsorships into bars via M2M wireless & social. My commentary highlights Anheuser-Busch’s focus on...
View ArticleClik here to view.
Marketers Should Eye Cuba Opportunity With Patience & Caution
I was recently asked by Mobile Marketer to provide commentary and analysis about the marketing opportunities and barriers about Cuba opening up the US. Follow Tom Edwards @BlackFin360
View ArticleClik here to view.
Budweiser Super Bowl Strategy Shifts to Digital
I was recently asked by Mobile Marketer to provide commentary and analysis about the recent comments made by Budweiser that highlights their shift towards a more digitally centric Super Bowl strategy....
View ArticleClik here to view.
Mobile Marketer: Are Selfies Still Relevant???
I was recently asked by Mobile Marketer to provide commentary tied to if selfies are still relevant for brands. Mobile Marketer - Are results for selfie campaigns being negatively impacted by the lack...
View ArticleClik here to view.
Mobile Marketer: Facebook TV Spots
I was recently asked by Mobile Marketer to provide commentary about the recently released Facebook TV ads. Mobile Marketer - How unprecedented is it for Facebook to do a strict branding campaign like...
View ArticleClik here to view.
NCAA March Madness & Snapchat
TMA EVP, Strategy & Innovation Tom Edwards recently talked to Mobile Marketer about the big players for social media and brands during NCAA March Madness. Q: What role could Snapchat and other...
View ArticleClik here to view.
ESPN Gets Personal with Fans Through New Site
I was recently asked by Mobile Marketer to provide commentary about the 20th anniversary re-launch of ESPN.com. The re-launch features the ability to further personalize the experience as well as...
View ArticleClik here to view.
Maytag Embraces Mobile Visualization
I was recently asked by Mobile Marketer to provide commentary about Maytag and Mondelez leveraging mobile to create a tighter connection to direct sales by branded manufacturers. (Mobile Marketer) To...
View ArticleClik here to view.
NFL and Yahoo Partner for Global Live Stream
I was recently asked by Mobile Marketer to provide commentary about the new partnership between the NFL & Yahoo and their attempt to deliver the first-ever live streamed NFL game this fall. (Mobile...
View ArticleClik here to view.
Google and Twitter Alliance = Mobile Relevance
I was recently asked by Mobile Marketer to provide commentary about the recent Google and Twitter alliance that now integrates certain Twitter updates directly into Google mobile search results....
View ArticleClik here to view.
Mobile Marketer and Wearable Technology
My commentary was recently included in a mobile marketer article discussing the success of sports brands and a cross-device approach to wearable technology. Follow Tom Edwards @BlackFin360
View ArticleClik here to view.
Leverage the Selfie to Create Deeper Brand Engagement
My commentary was recently included in a mobile marketer article highlighting how to leverage the selfie to create deeper brand engagement. The article also references our recent AT&T #BeTheFan...
View ArticleClik here to view.
iBeacon & Entertainment
Recently, I was asked by Mobile Marketer to provide commentary about how iBeacon can add extend the reach of entertainment brands. The discussion also included insight into the current challenge...
View ArticleClik here to view.
Social & Celebrity Tie-Ins
Recently, I was asked by Mobile Marketer to provide commentary about the impact of plummeting organic reach on social platforms and the importance of celebrity tie-ins to extend the reach of branded...
View ArticleClik here to view.
Coca-Cola Smart Fridge Experiment Commentary
I was recently asked by Mobile Marketer to provide commentary about the recent Coca-cola smart fridge experiment. My commentary focuses on both physical on-premise as well as mobile shopper centric...
View ArticleClik here to view.
Wearables, Style and Consumer Adoption
I was recently asked by Mobile Marketer to provide commentary on how wearable devices can appeal to a mass consumer base. The discussion focused on topics such as aesthetics vs. utility, how...
View ArticleClik here to view.
The Selfie: Is it here to stay?
I was recently asked by Mobile Marketer to provide commentary on whether the selfie is here to stay, or just a fad? The discussion focused on consumer advocacy through UGC as a macro-trend, campaign...
View Article
